How to Tailor Communications to Specific People or Groups
As researchers, you have a lot of different audiences that may benefit from knowing about your work. You may want to build connections with funders, patients, community members, researchers in other fields, or industry partners, but most research training focuses on how to communicate to others in your field. This 2-hour workshop will address this challenge by teaching the importance of value propositions and tailoring research communication in a way that makes it compelling for every audience.
Often referred to as the “elevator pitch,” you will have the opportunity to create a short, professional introduction for your research that can be used at any social gathering, departmental meeting, or professional conference. You will learn how to tailor your elevator pitch to fit the different audiences and situations you may face in the future.
This workshop is sponsored by FastForward, Office of Faculty Development, and MICHR.
Faculty can register here. If you are a U-M staff member or student, please contact Faculty Development at [email protected] to request registration.