Have you wondered if social media advertising as a recruitment strategy would help recruit & enroll for your study, but you lack the knowledge and infrastructure to create, launch and monitor your efforts? The MICHR Participant Recruitment Program has centralized a service around Paid, Targeted Social Media Advertising. This service is offered free to research teams at the University of Michigan. We have seen great success with this ad model when paired with our engaged volunteer registry, UMHealthResearch.org (UMHR).
UMHR is the online forum developed by MICHR to allow study teams to post their research studies and gain access to + 47,000 potential research participants eager to help with research. During this workshop, you will learn how our team can assist with paid, targeted social media advertising for your human subject research projects.
Have you thought about using social media advertising to recruit for your study, but just haven't had the time to explore the logisitics of how to create ads, get approval for these ads and where to send volunteers who are intersted in learning more? There is no better time than the present to tune in and learn everything you need to know to begin taking advantage of social media advertising in conjunction with our homegrown informatics tool, UMHealthResearch.org.
Important information about this seminar:
MICHR's Participant Recruitment Communications Coordinator will share the rationale behind why paid, targeted social media and how our team supports your campaign from start to finish.
Approximately 1 hour to allow for exploration how this service is offered as well as allow time at the end for Q & A.
This event will be offered online twice:
Thursday, April 23, 12–1 p.m.
Friday, May 1, 12–1 p.m.
For more details and to register, visit Eventbrite. This event is open to faculty, staff, and students who are conducting human subject research at the University of Michigan.
Complementary trainings include: